6 Big Tech Marketing Trends You Need to Know For 2018

High technology has significantly influenced industries over the years. It has also had a powerful impact on how consumers and businesses consume information and make purchasing decisions.

Let’s take a look at 7 high tech digital marketing trends that are critical to your company’s success in 2017:

1. Mobile-Friendly Marketing

As of January 2017 71% of digital minutes in the United States is spent on a mobile device (comScore).

Businesses who ignore creating mobile-friendly content reach only 29% of all people at best. It is essential that you make simple, mobile-friendly content for everything you post online if you’d like your business to continue growing.

2. Content Marketing

Content marketing, the process of publishing relevant, instructive, consistent, and educational content, is the most crucial components to a winning digital marketing strategy.

Previously, advertisements dominated. Statistically, online advertising is nearly dead.

According to a survey conducted by SocialChorus in July 2013, only 6% of millennials trust online advertisements.

In addition, millennials will represent 75% of America’s workforce by 2025 (Forbes).

Therefore, if your company isn’t already marketing to millennials, it should start now in order to charm the market 10 years from now.

3. Social Media Marketing

This one you’ve heard of. In fact, you may have already tried to plug into social media with very little success.

Social media marketing is about using other types of marketing (e.g. content marketing and livestreaming) and integrating them into social media to increase your digital presence.

Another key to successful social media marketing is to know who you are marketing to.

As your target audiences vary, so will the platforms you use to market to them. In a snapshot, Forbes explains the fundamentals of every social media platform so that you can produce a campaign that is effective and successful.

4. Influencer Marketing

Simply put, influencer marketing is about influencing the influencers.

For example, many influencers on LinkedIn have the word “evangelist” in their headline. No, we are not talking about religion here.

Evangelists are robust communicators and proponents of emerging trends, like artificial intelligence, business intelligence, or machine learning.

There are many other types of influencers online, but marketing to influencers who care about what you’re doing is one of the quickest ways in which to accelerate your business.

5. Video Livestreaming

Livestreaming is a quick and easy way to market to your audience, and it’s available on more social media platforms this year than last.

There are multiple platforms you can use to livestream, even some that have been released in 2017. Not only Snapchat and YouTube, but Facebook, Instagram, Periscope and Twitch are all good ways to utilize video livestreaming as well.

6. Inbound Marketing

Nearly every day, I have people ask me how I build my client base.

I don’t. They come to us.

If you are writing educational and inspirational content, connecting on a personal level with people on social media and you show-up and are consistent with your content, they will call you when they need you.

Now you know the fundamentals of big tech marketing trends you need to know for 2018. However, these trends might shift in 10 years, or perhaps even in the next few months.

In a world that’s highly evolving because of high tech, it’s vital to remain on top of trends and news to grant your company the competitive edge it wants.

Thanks for reading! Stay tuned for our future blogs that focus on design, development, digital marketing, and artificial intelligence.

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