How To Construct User-Friendly Mobile Content

According to comScore, as of January 2017, 71% of all digital minutes are spent on a mobile device in the United States. In other countries, that percentage is even higher.

With numbers as high as that, it's important to construct all content to be mobile-friendly with high readability.

Whether you are an amateur blogger, wondering how to make a blog, designing a mobile-friendly website, or learning how to better construct your content: user-friendly mobile content is crucial.

Let’s take a look at 7 ways to construct user-friendly mobile content...

1. Try to use about 35 words per paragraph

Mobile screens are small. You'll want to increase white space while a user is reading so that readers are engaged and continue reading.

2. Blogs should be between 400-600 words

This is subjective, but the average length of an easily readable article is 404 words and hard articles 988.

Create content that is packed with information, and exclude the “fluff” that you used in school to lengthen your work to the desired amount.

3. Use 12 point font, 16 point is even better

According to Google, the average font size on the web is 16 point.

In a study conducted by Carnegie Mellon, they found that fonts under 12 point have a “longer fixation rate,” in other words, users take longer to process text under 12 point.

The longer users have to stare at your content to process it, the less likely they are to finish the article.

4. Use a sans-serif font

Sans-serif fonts are the fonts without the little tails (like you are reading now), serif fonts are widely used and familiar, such as Times New Roman.

Serif vs. sans-serif font usage has been debated among designers. It was previously said that serif fonts should be used for web, as screen resolution is worse than print, and words appeared blurry on-screen.

As screen resolution increases, this becomes less true. However, I still strongly recommend using a sans-serif font for readability purposes.

Reading serif fonts on-line are complicated and hard to read.

Serif fonts are more visually complex than sans-serif fonts due to their tails. The more visually complex a font is, the more your brain has to process, and the faster you lose your audience.

However, there is a time and a place for sans-serif fonts, such as legal documents.

Ultimately, the choice is up to you as the designer to which font-face you will use.

5. Left-align your text

In America, text is read left to right. If you align your text in a different way, it confuses the eye and the likelihood of the reader abandoning your article increases (Ambrose Designs).

Disclaimer: if you live in a country that reads right to left, right-aligned text (also called jagged-right) is best.

Justified text makes reading your content difficult for people with learning disabilities (Hudson). In addition, every time there is an awkward space in your content, the human eye must stop and readjust (SEC).

In short, left-aligned text is best for readability, and will increase the chances of a person finishing your blog post.

6. Try to use bullet points or numbered lists whenever possible.

This helps create white space. Lists have white space and concise points of information which make it easier for the reader to concentrate (Montana State University).

7. Make your content skimmable

People usually skim, and end up reading about half an article before abandoning it.

Keeping paragraphs short, including photos and hyperlinks makes your article more attractive to a consumer.

Thanks for reading! Stay tuned for our next article: How To Design Blogs People Want To Read.


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